Turkish Airlines' Value-Focused Growth and Fleet Renewal Steps
Aligning with its vision to increase brand value, Turkish Airlines announced its Premium Economy cabin, regional aircraft tender, and artificial intelligence-focused digital projects.
Turkish Airlines General Manager Ahmet Olmuştur stated that the company will focus on value-focused growth alongside volume-oriented growth, announcing the goal of becoming the first Turkish brand to enter the world's top 100 most valuable brands.
Brand Value and Growth Goals
With a brand value of $2.9 billion reached in 2025, Turkish Airlines achieved the highest level in its corporate history and was selected as Turkey's most valuable brand for the past nine years.
Premium Economy Cabin Project
Feasibility and preparation studies have been completed for the Premium Economy cabin, which will be positioned between Business and Economy classes. The new concept is targeted to be rolled out across the entire wide-body fleet by 2029.
Regional Aircraft Tender and Fleet Planning
The regional aircraft tender process, which holds strategic importance for future fleet planning, has been initiated. With the specifications sent to manufacturers in July, new aircraft are planned to join the fleet.
Leadership in Wide-Body Aircraft Efficiency
Ranking first globally in the efficient use of Airbus A350 and Boeing 787 Dreamliner models, the airline draws attention with its operational achievements.
New Destinations and Flights
Continuing to expand its flight network, the company announced that flights to Minsk will resume on September 20 and to the city of Chengdu on November 11.
Digital Services and TK Assistant
Reporting that the artificial intelligence-based TK Assistant application offers uninterrupted support in more than 100 languages, over 2 million conversations were conducted in the first seven months.