Founded by pharmacist Tuba Çalık, ya da Multicosmetics is opening up to the global market
Founded by pharmacist Tuba Çalık with a clean cosmetics philosophy, ya da Multicosmetics aims for the global market after reaching one thousand pharmacies.
Standing out in the Turkish cosmetics market with its clean ingredients and scientific approach, ya da Multicosmetics reached one thousand pharmacies in a short time and received investment from Yemeksepeti founder Nevzat Aydın.
Clean and Healthy Cosmetics Trend
While the size of the Turkish cosmetics market has reached 3.7 billion dollars, the global beauty market has risen to the level of 290 billion Euros.
The demand of conscious consumers for healthy and clean ingredients is leading to a rapid change in traditional formulations and rules in the sector.
The Birth of ya da Multicosmetics
Founded by 25-year veteran pharmacist Tuba Çalık, the brand was brought to life with observations in the pharmacy and a toxicology perspective.
The venture adopts the principle of not using controversial raw materials such as perfume in baby and sensitive skin products.
Pharmacy-Origin R&D Activities
Drawing attention with its pharmacy-originated approach, the brand carries consumer needs to its R&D company T22 located in İstinye Technopark.
Reaching 1000 pharmacies across Turkey today, the brand aims to increase its 28-product portfolio to 52.
Investment Support from Nevzat Aydın
Having received investment from Yemeksepeti founder Nevzat Aydın with the SAFE model in June 2026, the brand has entered its scaling period.
Global Market and Targets
Aiming to reach 3 thousand pharmacies in Turkey, the brand plans to enter the US, UK, and UAE markets in 2027.