Ministry of Health Proposes Ban on Drug Sales via Live Streaming

Serdar HocamAuthor & Editor

Aiming to increase oversight of the pharmaceutical trade in Vietnam, the Ministry of Health has proposed a complete ban on drug sales conducted through live streams.

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Vietnam's Ministry of Health has tightened rules on the sale of medicines and pharmaceutical raw materials through e-commerce channels, requesting a ban on commercial activities conducted via live streaming.

Current Legal Regulations

According to the current legal framework, the sale of drugs and pharmaceutical raw materials via e-commerce methods can only be conducted through specific platforms and websites with online ordering functionality.

New Draft Law and Proposals

In draft legal amendments under review by the Ministry of Justice, the Ministry of Health is requesting the updating of terms and the prohibition of live-stream sales.

Traceability and Security Rationale

According to the ministry, the main purpose of this regulation is to ensure the consistency of the legal system and allow for full traceability of transactions in the electronic environment.

Government Submission Schedule

The draft, which includes these restrictions introduced for medicines categorized as special products directly affecting human health, is expected to be submitted to the government at the second session in October 2026.