Pink Mirror Project Meets Women with Expanded Route
Aiming to raise awareness on breast health, the project is being extended to various locations such as airports and cultural centers this year.
Implemented by Memorial Health Group, the Pink Mirror project is bringing women together on a much broader route this year to create breast health awareness.
Purpose and Core Message of the Project
Inviting women to get to know their own bodies with the message "5 Minutes in Front of the Mirror", the initiative emphasizes the importance of regular breast checks.
The project aims to increase women's health awareness and ensure they gain sensitivity regarding early diagnosis.
New Route and Visiting Points
Initially launched within the hospital itself, the initiative has spread to various locations in different cities over a six-year period.
This year, it will be integrated into the flow of daily life, taking place in airports, arts and culture venues, as well as sports and living spaces.
Executive Statements and Digital Dimension
Bora Uludüz, CEO of the health group, drew attention to the life-saving role of early diagnosis in breast cancer and shared the main goal of the project.
Throughout the month of October, it will reach wide audiences in the digital world through a special CGI film in addition to physical spaces.