Converse Removes Controversial Ad Following Backlash

Serdar HocamAuthor & Editor

American footwear brand Converse has removed an Instagram advertisement that drew heavy criticism on social media for resembling Ku Klux Klan and lynching symbols.

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Converse pulls 'deeply upsetting' advert after backlash

American footwear brand Converse has announced that it removed an ad visual from its Instagram account after facing severe criticism on social media for evoking Ku Klux Klan imagery and lynching connotations.

Social Media Reactions to the Ad Visual

An advertisement image shared by American footwear brand Converse on the company's official Instagram account faced intense criticism from social media users.

Critics stated that the lighting in the photograph resembled the white pointed hoods of the Ku Klux Klan and that the swinging shoes in the image were reminiscent of a lynching victim.

Statement and Apology from the Company

In response to the reactions, Converse issued a statement indicating that the photograph had been removed from the brand's social media channels and that efforts were underway to clear it from other platforms as well.

The company published an apology message, stating that it recognized the mistake in this matter and that the situation was extremely regrettable.

Details of the Chuck 70 X Campaign

It was reported that the removed photo was part of a campaign launched internationally on August 27 to promote the Chuck 70 X model shoes.

The advertising campaign in question also featured Karina, a South Korean singer from the popular K-pop group Aespa.