Social Media and New Generation Tourists Highlight Experience in Tourism

While the traditional sea, sand, sun concept gives way to versatile experience tourism preferred by new generation holidaymakers, social media posts are radically changing travel habits.

Changing Holiday Understanding

While sea, sand, sun and all-inclusive concepts came to the fore in the traditional holiday understanding, new generation holidaymakers want to experience multiple things at once during their travels.

The Role of Social Media

Social media posts and travel videos play an important role in determining holiday preferences, becoming an indispensable tool in the marketing of tourism.

Views of Sector Representatives

Mediterranean Touristic Hoteliers and Investors Association President Kaan Kaşif Kavaloğlu states that accessing information has become easier thanks to artificial intelligence technologies.

Following World Trends

IC Hotels Green Palace and Villas Operations Manager İsmail Çağlar notes that consumer expectations are constantly changing and that they closely follow world trends via social media.

Integration of Different Experiences

Professional Hotel Managers Association Vice President Ercan Çek states that they add different experiences such as gastronomy, culture and sports to sea, sand and sun tourism.

Integration of Different Experiences

Çek adds that they make tourists a direct part of various organized events.