Apple's New CEO John Ternus Shifts to Design-Focused Management

Serdar HocamAuthor & Editor

With the management change at tech giant Apple, new CEO John Ternus has begun working more closely with the design team.

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Apple, yeni CEO'suyla beraber tekrar tasarıma odaklanıyor

Apple's new CEO John Ternus is bringing the company back to the design vision of the Steve Jobs era thanks to his close work with the design team.

Close Contact with the Design Team

Apple's new CEO John Ternus is bringing the company back to its former vision by working very closely with the design team.

Steve Jobs Era Vision

According to evaluations, Ternus's approach represents a return to the company's design vision from the Steve Jobs era.

Increase in Studio Visits

In the new era, Ternus frequently contacts the industrial design and human interface teams, visiting the studio several times a week.

Difference in Management Approach

While former CEO Tim Cook visited the design studio at most a few times a month, Ternus's engineering background is changing this process.

Distribution of Responsibilities and Focus

Ternus is leaving financial affairs to Kevan Parekh and the supply chain to Sabih Khan, allowing him to focus entirely on engineering and design.