Google Launches Universal Cart Shopping Tool in the US
Google has rolled out the Universal Cart tool in the US, allowing users to collect and track products they find in search and the Gemini app in one place.
Google has announced the rollout of the Universal Cart tool for users in the US, enabling the collection and tracking of products from different retailers through its search engine and Gemini app.
Universal Cart Features
Developed by Google, the tool allows users to save products they like and pick up right where they left off later, thereby making it easier to manage the shopping process.
Gathering products from various retailers in a single hub, the system enables users to track potential purchases and monitor the stock and price status of items.
Price Tracking and Smart Checkout
Universal Cart is designed to send notifications to users when the price of a saved item drops or when an out-of-stock product comes back into inventory.
The system can factor in credit card benefits at checkout and offer users the most relevant promo codes, providing personalized support during the shopping process.
Infrastructure and Industry Competition
The completion of shopping transactions is based on the Universal Commerce Protocol infrastructure—an open standard previously introduced by Google—allowing AI agents to work alongside retailers.
Google's move comes at a time when competitors like Amazon and OpenAI are also rolling out e-commerce features driven by artificial intelligence.