AI Stands Out in Shopping Research and Becomes Widespread in Retail
While millions of consumers prefer AI for product research, new automation tools are being deployed in the retail sector.
As nearly 50 million adults in the U.S. begin their retail product research with AI, this technology continues to transform consumer preferences and spending habits.
Consumer Shopping Habits are Changing
As nearly 50 million adults in the U.S. begin their retail product research with AI, 39 million people have moved away from traditional search channels.
For 83 percent of retail researchers who use AI, the technology influenced their choice of technology, price, brand, product, or retailer.
Spending Trends and New Platforms
Consumers who turned to a new retailer by following AI spent an average of $1,430 on AI-powered purchases.
Visa CEO Ryan McInerney stated that despite rising adoption rates in shopping, autonomous payments are still hindered by a lack of trust.
AI Tools Developed by Batteries Plus
Specialty retailer Batteries Plus has launched three different AI tools to optimize customer service and operational processes in stores.
Edison answers in-store calls, Wattson speeds up product searches at the counter, and Savannah manages franchise inquiries.