Female Entrepreneurs' Home Production Grows with Digital Commerce
A platform bringing handmade home products to digital markets enables female entrepreneurs to engage in e-export and generate regular income.
Born out of the difficulties of the pandemic period and launched in early 2021, Shopalm enables female entrepreneurs who produce at home to set up online stores without needing technical knowledge and connect their products with broader markets.
An Initiative Born from Pandemic Hardships
Emerging from the difficulties faced by women producing at home in selling their products during the pandemic period, Shopalm aims to facilitate female entrepreneurs' access to digital commerce.
Online Store Without the Need for Technical Knowledge
Turning into a startup at the beginning of 2021, the platform allows women to create online stores without needing technical knowledge and connect their products with customers through digital channels.
Access to Broad Markets and Artificial Intelligence Support
Thanks to social media, e-commerce infrastructures, digital payment systems, and cargo integrations, small-scale female producers can reach different cities and abroad. Meanwhile, artificial intelligence offers support in product description, content creation, and marketing areas.
Featured Product Categories and Success Criteria
In the experiences of entrepreneurs on the platform, jewelry, accessories, designer candles, natural soaps, and decorative products stand out. Proper costing, pricing, knowing the customer base, and differentiation are important for sustainable success.
Earnings Figures and E-Export Targets
There are entrepreneurs on Shopalm reaching a level of 60-100 orders per month depending on the product and business model. In some businesses reaching high sales volumes, net earnings of 30-40 thousand liras and above can be achieved. The platform supports female entrepreneurs in carrying their local productions abroad.