Coca-Cola's Artificial Intelligence Tool Perfect Basket Supports Retailers
The Perfect Basket tool within the Coke Buddy platform uses artificial intelligence to enable retailers to order the right products and quantities, thereby increasing sales revenue.
Coca-Cola's self-service platform for retailers, Coke Buddy, features an AI tool called Perfect Basket that optimizes businesses' ordering processes. Implemented across thousands of sales points in Malaysia, the system has received a positive response from the vast majority of participants.
Coke Buddy Platform and Ordering Process
Coke Buddy is a self-service platform that allows retailers to purchase products via an app, website, or WhatsApp, offering users personalized purchasing recommendations and promotions.
Working Mechanism of the Perfect Basket Tool
The Perfect Basket feature uses a Central Recommendation Engine to analyze past orders, order frequency, seasonal demand, weather conditions, and purchasing trends, recommending specific products and quantities.
While the system's recommendations guide retailers in working capital decisions, ultimate control always remains with the business owners.
Implementation Results and Success Rate in Malaysia
Among the 39,000 sales points in Malaysia, 83% of participating retailers have adopted and implemented the recommendations provided by the system.
Retailers participating in the system have recorded stronger sales revenue growth compared to similar other sales points.
Future Financing Opportunities
Purchase records generated by digital ordering platforms like Coke Buddy could help lenders provide inventory financing based on expected turnover rates in the future.