OpenAI Starts Showing Ads in Visual Generation Results
Visual ads are rolling out for ChatGPT's free and lower-cost tiers in the US starting later this month.
ChatGPT is launching a new visual advertising product that will be displayed alongside content in response to users' image generation requests.
Visual Ads Are Coming
ChatGPT is adding new visual display ads to its advertising product portfolio, making ads appear alongside images requested by users on the platform.
Implementation Schedule and Scope
The new ads will begin rolling out starting later this month, initially only in the US, for users on the free and lower-cost subscription tiers.
Featuring the products and services of advertisers in the initial test group, these ads will be clearly labeled and will not affect the responses provided by ChatGPT.
Measurement Tools and Partnerships
The company is expanding its ad measurement tools and partnership ecosystem by integrating click attribution solutions and advanced full-funnel conversion measurement partners into the system.
Measurement partners include various platforms such as AppsFlyer, Triple Whale, Adjust, Fospha, Measured, and INCRMNTAL.
Brand Suitability and Assessments
OpenAI is developing brand suitability pilot studies with support from DoubleVerify and Integral Ad Science to help advertisers better understand the ChatGPT advertising environment.