The Process of Converting Social Media Popularity into Commercial Value
The processes of turning social media popularity into a profession through KOLs and KOCs are examined with expert opinions and industry developments.
It is discussed how viral interactions and increasing popularity on social media platforms are transformed into commercial value and a professional career through Key Opinion Leaders and Consumer Creators.
Rapid Increase in Content Creation
According to data shared by Hoang Dinh Chung, Permanent Vice Chairman of the Vietnam Digital Content Creation Association, the number of people working in this field in the country has surged from around 20,000 to approximately 300,000.
These increasing figures clearly demonstrate that, especially the younger generation, view content creation not as a temporary whim, but as a long-term career.
The Attention Triangle and Social Capital
Assoc. Prof. Dr. Nguyen Van Thang Long from RMIT University emphasized that for a successful digital presence, the attention triangle consisting of valuable content, a clear character, and a strong relationship with the community is essential.
Experts state that social capital acquired in the digital world can be successfully converted into economic capital through trust mechanisms.