Apple's Decade-Long Development Process for the Foldable iPhone Model
The first foldable model, revolutionary in iPhone history, is being introduced after roughly a decade of engineering work and a price tag of around $2,000.
Apple is preparing to introduce its first foldable phone, representing the biggest design change in the nearly twenty-year history of the iPhone. Carrying the codename V68 and expected to be offered with prices starting around $2,000, this innovative device stands among the projects for which the company has left a decade of development behind.
Background of the Development Process
Secret core technology development teams within Apple examined foldable phones and their components for years. These efforts date back even before Samsung's first Galaxy Fold model in 2019.
Tim Cook's Asia Trip
Following a trip to Asia around 2020, Apple CEO Tim Cook returned with great interest after seeing consumers using foldable devices from brands such as Samsung and Huawei. This experience triggered the company to accelerate its work in this market.
Management Change and Release Date
The introduction of this new foldable device also holds significance as an important first for John Ternus, who took over the role of CEO as of September 1. Tim Cook, meanwhile, continues to serve as executive chairman.
Hardware Features and Design
Internally referred to by the codename V68 and also known as the iPhone Ultra, the device features an internal screen of roughly 7.8 inches and an external screen of 5.5 inches. Early concepts had targeted an iPad mini-like tablet.
Costs and Pricing Policy
Although the starting price of the device is targeted at $1,999, memory shortages and various option discussions pushed it up to $2,199. Prices approach $3,000 in higher storage configurations.
Engineering Challenges
Among the most fundamental engineering challenges during the development phase was reducing the visibility of the crease. Additionally, work was done to increase hinge reliability and develop a flexible glass cover in collaboration with Corning.
Market Expectations and Sales Forecasts
Apple aims to offer upgrade subscription programs, trade-in promotions, and carrier installment plans in order to offset high costs. IDC forecasts Apple foldable phone sales for 2026 to be between 7 million and 10 million units.