Digital Consensus Proposal for the Future of Local Media
A call for consensus involving licensing agreements with social media companies has been made to ensure the sustainability of local media and the protection of copyright.
It has been argued that a 'Turkey Digital Content Consensus' should be prepared within the framework of copyright for the future of local media and the fair distribution of the advertising pie.
Local Media and Digital Processes
In discussions conducted on the sustainability and legal framework of local media, the chain extending from content production to advertising revenues is being addressed. From newspaper news to search engine results, content reaches millions of users through digital networks.
Copyright and License Fees
The fundamental question that stands out is how much advertising revenue social media platforms generate by using the economic value of the primary content producer and whether they share this revenue. If original assets such as news, photos, and videos are used in digital commercial services, a license fee must be paid.
The Role of Social Media Monopolies
Social media companies take content for free and shape it, control traffic, keep algorithms hidden, and make sales by performing ad measurements. It is emphasized that a legal framework must be established in the face of this situation.
Turkey Digital Content Consensus
It is proposed that a Turkey Digital Content Consensus be prepared as the basis for legal regulations and that social media companies be invited to negotiations. Based on the win-win principle, the importance of the sustainability of original content can be explained to the platforms.
Negotiable Steps
Making commercial licensing agreements with exclusive news and original content producers, and establishing payment programs directed at major and local publishers, can be negotiated. Additionally, it is aimed to open the platforms' measurement methodology to independent auditing.
Artificial Intelligence and Data Mechanisms
To calculate the economic value of content usage, it is demanded that accurate data be provided and a separate mechanism be established for Turkey-sourced content used in artificial intelligence systems.