University Students Launch Toothpaste Startup with Artificial Intelligence Support
Two brothers pursuing master's degrees at Utah Valley University used artificial intelligence tools to develop a new toothpaste formula and founded a company called Klyyr.
Ben and Will Wright, graduate students in Utah Valley University's applied artificial intelligence master's program, utilized artificial intelligence to find solutions to personal dental health issues.
AI-Powered Toothpaste Formula
Brothers Ben and Will Wright decided to take artificial intelligence beyond theoretical knowledge learned in the classroom and use it to solve a personal problem.
Although coming from a healthy family, the brothers experienced chronic dental issues and leveraged artificial intelligence to develop their own formula.
The Birth of the Klyyr Brand
As part of Utah Valley University's first applied artificial intelligence master's cohort, the duo compared ideas and produced their first product during this process.
This initial product quickly transformed into a real commercial venture, leading to the establishment of the Klyyr brand.
Collaboration with Experts
Stating that artificial intelligence provided great convenience in creating the initial draft of the formula, the founders emphasized that the process was carried out with food scientists and chemists.
The brothers noted that artificial intelligence is a tool that cannot be blindly trusted and that human expertise is always necessary for the final decision.
Future Plans and New Products
The founders of the startup expressed that toothpaste, frequently used in daily life, is just a starting point for them.
Continuing to grow their company while completing their education, the duo aims to use artificial intelligence in different fields in the future.