Seiko Named Official Timekeeper of the Budapest 2026 Ultimate Championship
Seiko will serve as the official timekeeper and global partner for the World Athletics Ultimate Championship Budapest 26, taking place from September 11 to 13, 2026.
Tokyo-based Seiko Group Corporation is continuing its long-standing collaboration with World Athletics to provide official timekeeping and measurement services at the Budapest 26 event.
Official Partnership for Budapest 26
Seiko has been announced as the official timekeeper for the World Athletics Ultimate Championship Budapest 26, which will be held in the capital of Hungary from September 11 to 13, 2026.
Continuation of Long-Term Partnership
Headquartered in Chuo-ku, Tokyo, Japan, and led by Chairman, Group CEO, and Group CCO Shinji Hattori, Seiko Group Corporation has a long-standing partnership with World Athletics.
Innovative Championship and Competitors
At the inaugural event of this new global championship created by World Athletics, winners of major global championships such as Tokyo 25 and top-ranked athletes will compete over three days.
Contribution to Technology and Visualization
Seiko will visualize competition data to help fans better understand performances and will contribute to a viewing experience enriched with augmented reality technologies.